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VMCs Aren’t a Golden Ticket for BIMI Logo Display

VMCs Aren’t a Golden Ticket for BIMI Logo Display

Now that you have obtained a Verified Mark Certificate (VMC) to enable BIMI logo display within major mailbox providers (e.g. Gmail and Fastmail), you may be wondering why your logo isn’t automatically being displayed in their email clients.  After all, you’ve done...

An Introduction to BIMI Selectors

An Introduction to BIMI Selectors

When you hear the term “selectors” and you work in the email industry your mind likely drifts to thoughts about DKIM and how different records can be separated by the use of a selector for different types of messages. One selector for corporate, one for support...

BIMI Open Source Tools for Receivers

BIMI Open Source Tools for Receivers

As BIMI records are accepted by Yahoo! (and other Verizon Media services), Fastmail, and now Gmail, other mailbox providers may be interested in adding support for BIMI.  In an effort to support their effort, open source milter-based tools have been made...

BIMI for Non-Trademarked Logos

BIMI for Non-Trademarked Logos

While some mailbox providers (e.g. Yahoo, Fastmail) have accepted “self-asserted” BIMI records for a couple of years, some (e.g. Gmail) are requiring Verified Mark Certificates (VMCs) to display BIMI logos. Our understanding is that all of the participating mailbox...

Verified Mark Certificates (VMC) and BIMI

Verified Mark Certificates (VMC) and BIMI

There are currently two classes of BIMI records. The simplest is considered to be “self-asserted,” meaning that you publish your logo without it being verified as belonging to your domain. The only requirement for self-asserted BIMI logos is that they be in SVG P/S...

BIMI: Images and resolutions

BIMI: Images and resolutions

Looking back at the early stages of BIMI’s development the group considered a number of options for the right type of image file. The intention was to find something that would render the same  at 100x100 pixels and 4000x4000 pixels. Vector graphics by nature...

SVG Conversion Tools Released

SVG Conversion Tools Released

The logo referenced by a Brand Indicators for Message Identification (BIMI) record must be in a specific format. It's based on the Scalable Vector Graphic (SVG) Tiny 1.2 format specified by the W3C, with fewer allowed elements. The version supported by BIMI has been...

BIMI Adoption – October 2020

BIMI Adoption – October 2020

Building on our reporting from June 2020 we have updated the BIMI support infographic with changes over the last quarter. The significant changes you might note are: Verizon Media domains including AOL, and Netscape (*Other Verizon media properties may also...

Using the RNC Schema to Validate BIMI SVG Images

Using the RNC Schema to Validate BIMI SVG Images

WARNING: If you’re not comfortable with technical details, downloading Python scripts, and playing with XML source files, this won’t be the blog post for you.  But if you’re keen to lift the hood and fiddle under the covers of SVG files, read on! The Brand...

New BIMI Documents Published

New BIMI Documents Published

The BIMI Working Group recently published a number of new articles related to BIMI, including updated IETF drafts. For a breakdown of the new documents, please see below for additional context and user guidance.

Gmail Launches BIMI Pilot

Gmail Launches BIMI Pilot

Today, Google announced the launch of its pilot of BIMI (Brand Indicators for Message Identification) in Gmail, an email specification developed by the AuthIndicators Working Group that allows brand logo display within authenticated emails.

BIMI Adoption – June 2020

BIMI Adoption – June 2020

The BIMI group is frequently asked why a logo isn’t showing at certain mailbox providers, even when a brand has implemented DMARC at enforcement and has published the proper BIMI DNS record. What we’ve identified is that it is commonly thought that BIMI is widely...

Video: Results from the Yahoo Mail BIMI trials

Video: Results from the Yahoo Mail BIMI trials

The BIMI Group is happy to announce the launch of our official YouTube Channel with this short video featuring AuthIndicators working group chair, Seth Blank (Valimail) and Marcel Becker, Director of Product Management (Verizon Media) discussing the purpose of BIMI...

BIMI: 2019 in Review and a Look Ahead to 2020

BIMI: 2019 in Review and a Look Ahead to 2020

With 2019 in the rearview and 2020 charging ahead, we wanted to provide a snapshot of BIMI developments and look at what’s coming down the pipeline. BIMI made significant strides in 2019. A few of the highlights include: Verizon Media reported positive results from...