What is BIMI?
With BIMI you can:
Control the logos that display with your email messages.
Cultivate immediate brand recognition and enhanced user experience.
Stand out in the inbox with BIMI
A simple way to display your brand. BIMI allows email users to see logos associated with specific brands sending authenticated email.
A better way to ensure brand recognition, BIMI removes the substantial burden of assigning, managing and maintaining a brand indicator and allows you to manage on your own. BIMI takes an opaque process (how logos get assigned) and allows you to choose for yourself.
Step 1 – Authenticate all of your organization’s emails with SPF, DKIM and DMARC – ensure all are aligned
Step 2 – Produce an SVG Tiny PS version of your official logo
Step 3 – Publish a BIMI record for your domain in DNS
KEY VALUE PROPOSITIONS
- Leverage the investment in your DMARC enforcement project to increase the value of your brand by displaying logos to your customers.
- Automatically manage your logos ensuring the correct one is displayed
- Increased DMARC adoption means less risk to your users
- Enhances the User Experience
- Eliminates proprietary logo management programs or shoe-horned solutions