What is BIMI?

Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of brand-controlled logos within supporting email clients. BIMI leverages the work an organization has put into deploying DMARC protection, by bringing brand logos to the customer’s inbox. For the brand’s logo to be displayed, the email must pass DMARC authentication checks, ensuring that the organization’s domain has not been impersonated.

With BIMI you can:

Display your logos on your emails.
Control the logos that display with your email messages.
Cultivate immediate brand recognition and enhanced user experience.

Stand out in the inbox with BIMI

Brand Indicators for Message Identification

A simple way to display your brand. BIMI allows email users to see logos associated with specific brands sending authenticated email.

A better way to ensure brand recognition, BIMI removes the substantial burden of assigning, managing and maintaining a brand indicator and allows you to manage on your own. BIMI takes an opaque process (how logos get assigned) and allows you to choose for yourself.

Getting Started with BIMI

Start your journey with BIMI by reading the implementation guide

Step 1 – Authenticate all of your organization’s emails with SPF, DKIM and DMARC – ensure all are aligned
Step 2 – Produce an SVG Tiny PS version of your official logo
Step 3 – Publish a BIMI record for your domain in DNS




Key Value Propositions for Brands/Email Senders

  • Leverage the investment in your DMARC enforcement project to increase the value of your brand by displaying logos to your customers.
  • Automatically manage your logos ensuring the correct one is displayed
Value prop for MBP/ What’s in it for the Mailbox Providers

  • Increased DMARC adoption means less risk to your users
  • Enhances the User Experience
  • Eliminates proprietary logo management programs or shoe-horned solutions

Frequently Asked Questions

Who is behind BIMI?


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