How and Why to Implement BIMI Selectors

Using an idea borrowed from DomainKeys Identified Mail (DKIM), BIMI supports the use of selectors, which are intended to allow a brand to easily use different logos for the same domain.  In this guide, we’ll explain BIMI selectors, discuss why a brand might want...

Where Is My BIMI Logo Displayed?

You’ve gone through the BIMI Implementation Guide and everything looks good on the BIMI Inspector, and now you want to see BIMI in action. Where should you expect your logo to appear? Each participating mailbox provider determines where BIMI logos show up in their...

La Poste Announces Support for BIMI

As of August 29, 2022, Laposte.net will begin to display Iogos identified within a BIMI record.  They will display BIMI logos accompanied by a Verified Mark Certificate (VMC) issued by either DigiCert or Entrust, as well as those without one (a.k.a. a “self-asserted”...

VMCs Aren’t a Golden Ticket for BIMI Logo Display

Now that you have obtained a Verified Mark Certificate (VMC) to enable BIMI logo display within major mailbox providers (e.g. Gmail and Fastmail), you may be wondering why your logo isn’t automatically being displayed in their email clients.  After all, you’ve done...

BIMI for Non-Trademarked Logos

While some mailbox providers (e.g. Yahoo, Fastmail) have accepted “self-asserted” BIMI records for a couple of years, some (e.g. Gmail) are requiring Verified Mark Certificates (VMCs) to display BIMI logos. Our understanding is that all of the participating mailbox...