How and Why to Implement BIMI Selectors

by | Jan 4, 2024

Using an idea borrowed from DomainKeys Identified Mail (DKIM), BIMI supports the use of selectors, which are intended to allow a brand to easily use different logos for the same domain.  In this guide, we’ll explain BIMI selectors, discuss why a brand might want...

BIMI for Non-Trademarked Logos

by | Jul 13, 2021

While some mailbox providers (e.g. Yahoo, Fastmail) have accepted “self-asserted” BIMI records for a couple of years, some (e.g. Gmail) are requiring Verified Mark Certificates (VMCs) to display BIMI logos. Our understanding is that all of the participating mailbox...

Verified Mark Certificates (VMC) and BIMI

by | Jul 13, 2021

There are currently two classes of BIMI records. The simplest is considered to be “self-asserted,” meaning that you publish your logo without it being verified as belonging to your domain. The only requirement for self-asserted BIMI logos is that they be in SVG P/S...