Implementation Guide

Please check back frequently for changes and updates. Future BIMI programs may require BIMI certificates.
Note:

These steps and resources are not final and will be updated as new information becomes available.
Each participating mailbox provider has their own criteria for determining when a domain’s BIMI logo may be displayed. Please see the Senders FAQ for more guidance.
To view BIMI adoption status by mailbox provider, visit this BIMI Group infographic

Step 1

Authenticate all of your organization’s emails with SPF, DKIM and DMARC – ensure all are aligned

DMARC policy must be at enforcement – either “p=quarantine” or “p=reject” on the organizational domain
No sp=none or pct<100
Need DMARC Help? Head over to DMARC.org for the latest information

Step 2

Produce an SVG Tiny PS version of your official logo

Scalable Vector Graphics (SVG) Tiny PS Specification
Read more about the SVG tools available to help
More information on creating your SVG image

Step 3

Publish a BIMI record for your domain in DNS

a= tag is currently optional

default._bimi.[domain] IN TXT “v=BIMI1; l=[SVG URL]; a=[PEM URL]
Validate or create your BIMI record with the BIMI Inspector