Update on Check Marks

The AuthIndicators Working Group is aware of recent press reports that have raised concerns regarding BIMI and newly released verification check marks that various mailbox providers are adding to their email clients in concert with display of BIMI logos.  We want to...

BIMI Rolling Out to All Apple Inboxes in Fall 2022

Authentication standard drives email ecosystem closer to a universal “no auth, no entry” philosophy SAN FRANCISCO — September 12, 2022 — Apple has joined the growing list of email technology companies implementing Brand Indicators for Message Identification (BIMI), a...

VMCs Aren’t a Golden Ticket for BIMI Logo Display

Now that you have obtained a Verified Mark Certificate (VMC) to enable BIMI logo display within major mailbox providers (e.g. Gmail and Fastmail), you may be wondering why your logo isn’t automatically being displayed in their email clients.  After all, you’ve done...

BIMI Adoption – October 2020

Building on our reporting from June 2020 we have updated the BIMI support infographic with changes over the last quarter. The significant changes you might note are: Verizon Media domains including AOL, and Netscape (*Other Verizon media properties may also...

BIMI Adoption – June 2020

The BIMI group is frequently asked why a logo isn’t showing at certain mailbox providers, even when a brand has implemented DMARC at enforcement and has published the proper BIMI DNS record. What we’ve identified is that it is commonly thought that BIMI is widely...