You’ve gone through the BIMI Implementation Guide and everything looks good on the BIMI Inspector, and now you want to see BIMI in action.
Where should you expect your logo to appear?
Each participating mailbox provider determines where BIMI logos show up in their applications, and they can choose not to display your logo if they think your reputation is questionable or you brand doesn’t meet their requirements for participation.
Assuming that your configuration is correct and your reputation qualifies, here are examples of places the logo could be displayed. Keep in mind that each providers desktop and mobile displays will be different.
| Location | Mailbox Provider (MBP) | Desktop | MBP’s Mobile App |
|---|---|---|---|
| An Open Email Message (by the From Name) | Gmail | ✓ | ✓ |
| Yahoo | ✓ | ✓ | |
| Fastmail | ✓ | ✓ | |
| Inbox List (by the Subject Line) | Gmail | ✓ | |
| Yahoo | ✓ | ||
| Fastmail |
Here’s what that might look like for Google web and Mobile clients:
Beside the From name of an open email
By the subject line in list view
By the From name of an open email
Here’s what that might look like for Yahoo web and Mobile clients:
By the subject line in list view
Beside the From name in an open email
Other mailbox providers or email clients, not shown, may have different display criteria or options. This is intended to be informational and is provided as an example of what you and your subscribers could be shown.
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