SVG Conversion Tools Released

The logo referenced by a Brand Indicators for Message Identification (BIMI) record must be in a specific format. It’s based on the Scalable Vector Graphic (SVG) Tiny 1.2 format specified by the W3C, with fewer allowed elements. The version supported by BIMI has...

BIMI Adoption – October 2020

Building on our reporting from June 2020 we have updated the BIMI support infographic with changes over the last quarter. The significant changes you might note are: Verizon Media domains including AOL, and Netscape (*Other Verizon media properties may also...

New BIMI Documents Published

The BIMI Working Group recently published a number of new articles related to BIMI, including updated IETF drafts. For a breakdown of the new documents, please see below for additional context and user guidance. Brand Indicators for Message Identification (BIMI) –...

Gmail Launches BIMI Pilot

Today, Google announced the launch of its pilot of BIMI (Brand Indicators for Message Identification) in Gmail, an email specification developed by the AuthIndicators Working Group that allows brand logo display within authenticated emails.  The AuthIndicators Working...

BIMI Adoption – June 2020

The BIMI group is frequently asked why a logo isn’t showing at certain mailbox providers, even when a brand has implemented DMARC at enforcement and has published the proper BIMI DNS record. What we’ve identified is that it is commonly thought that BIMI is widely...

Video: Results from the Yahoo Mail BIMI trials

The BIMI Group is happy to announce the launch of our official YouTube Channel with this short video featuring AuthIndicators working group chair, Seth Blank (Valimail) and Marcel Becker, Director of Product Management (Verizon Media) discussing the purpose of BIMI...