by BIMI Group | Jul 23, 2026
Most BIMI deployments display a single logo for every email sent from a domain. For many organizations, that’s exactly what they want. However, some organizations send different types of email that represent different brands or business functions. Marketing...
by BIMI Group | Sep 12, 2022
Authentication standard drives email ecosystem closer to a universal “no auth, no entry” philosophy SAN FRANCISCO — September 12, 2022 — Apple has joined the growing list of email technology companies implementing Brand Indicators for Message Identification (BIMI), a...
by BIMI Group | Sep 1, 2022
As of August 29, 2022, Laposte.net will begin to display Iogos identified within a BIMI record. They will display BIMI logos accompanied by a Verified Mark Certificate (VMC) issued by either DigiCert or Entrust, as well as those without one (a.k.a. a “self-asserted”...
by BIMI Group | Jul 13, 2021
There are currently two classes of BIMI records. The simplest is considered to be “self-asserted,” meaning that you publish your logo without it being verified as belonging to your domain. The only requirement for self-asserted BIMI logos is that they be in SVG P/S...
by BIMI Group | Jul 12, 2021
The AuthIndicators Working Group is thrilled to announce that Gmail is now widely supporting BIMI, making it accessible to nearly 2 billion inboxes and bringing years of efforts and collaboration to fruition. Brands’ abilities to control their logos when sending...
by BIMI Group | Oct 13, 2020
The logo referenced by a Brand Indicators for Message Identification (BIMI) record must be in a specific format. It’s based on the Scalable Vector Graphic (SVG) Tiny 1.2 format specified by the W3C, with fewer allowed elements. The version supported by BIMI has...
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