Verified Mark Certificates (VMC) and BIMI

There are currently two classes of BIMI records. The simplest is considered to be “self-asserted,” meaning that you publish your logo without it being verified as belonging to your domain. The only requirement for self-asserted BIMI logos is that they be in SVG P/S...

SVG Conversion Tools Released

The logo referenced by a Brand Indicators for Message Identification (BIMI) record must be in a specific format. It’s based on the Scalable Vector Graphic (SVG) Tiny 1.2 format specified by the W3C, with fewer allowed elements. The version supported by BIMI has...

BIMI Adoption – October 2020

Building on our reporting from June 2020 we have updated the BIMI support infographic with changes over the last quarter. The significant changes you might note are: Verizon Media domains including AOL, and Netscape (*Other Verizon media properties may also...

New BIMI Documents Published

The BIMI Working Group recently published a number of new articles related to BIMI, including updated IETF drafts. For a breakdown of the new documents, please see below for additional context and user guidance. Brand Indicators for Message Identification (BIMI) –...

Gmail Launches BIMI Pilot

Today, Google announced the launch of its pilot of BIMI (Brand Indicators for Message Identification) in Gmail, an email specification developed by the AuthIndicators Working Group that allows brand logo display within authenticated emails.  The AuthIndicators Working...