VMCs Aren’t a Golden Ticket for BIMI Logo Display

Now that you have obtained a Verified Mark Certificate (VMC) to enable BIMI logo display within major mailbox providers (e.g. Gmail and Fastmail), you may be wondering why your logo isn’t automatically being displayed in their email clients.  After all, you’ve done...

An Introduction to BIMI Selectors

When you hear the term “selectors” and you work in the email industry your mind likely drifts to thoughts about DKIM and how different records can be separated by the use of a selector for different types of messages. One selector for corporate, one for support...

BIMI Open Source Tools for Receivers

As BIMI records are accepted by Yahoo! (and other Verizon Media services), Fastmail, and now Gmail, other mailbox providers may be interested in adding support for BIMI.  In an effort to support their effort, open source milter-based tools have been made...

BIMI for Non-Trademarked Logos

While some mailbox providers (e.g. Yahoo, Fastmail) have accepted “self-asserted” BIMI records for a couple of years, some (e.g. Gmail) are requiring Verified Mark Certificates (VMCs) to display BIMI logos. Our understanding is that all of the participating mailbox...

BIMI Adoption – October 2020

Building on our reporting from June 2020 we have updated the BIMI support infographic with changes over the last quarter. The significant changes you might note are: Verizon Media domains including AOL, and Netscape (*Other Verizon media properties may also...

BIMI Adoption – June 2020

The BIMI group is frequently asked why a logo isn’t showing at certain mailbox providers, even when a brand has implemented DMARC at enforcement and has published the proper BIMI DNS record. What we’ve identified is that it is commonly thought that BIMI is widely...