BIMI for Non-Trademarked Logos

While some mailbox providers (e.g. Yahoo, Fastmail) have accepted “self-asserted” BIMI records for a couple of years, some (e.g. Gmail) are requiring Verified Mark Certificates (VMCs) to display BIMI logos. Our understanding is that all of the participating mailbox...

BIMI Adoption – October 2020

Building on our reporting from June 2020 we have updated the BIMI support infographic with changes over the last quarter. The significant changes you might note are: Verizon Media domains including AOL, and Netscape (*Other Verizon media properties may also...

BIMI Adoption – June 2020

The BIMI group is frequently asked why a logo isn’t showing at certain mailbox providers, even when a brand has implemented DMARC at enforcement and has published the proper BIMI DNS record. What we’ve identified is that it is commonly thought that BIMI is widely...