by BIMI Group | Sep 11, 2025
When it comes to BIMI, most marketers know the basics: the v=BIMI1 version tag, the l= location for your logo, and the optional a= evidence tag that points to your Mark Certificate (MC). What often slips under the radar is a newer addition, the avp tag, introduced in...
by BIMI Group | Sep 26, 2024
The AuthIndicators Working Group (BIMI Group) has introduced a new capability to enhance Brand Indicators for Message Identification (BIMI), which Google is now officially supporting in Gmail. This update extends beyond Verified Mark Certificate (VMC), which requires...
by BIMI Group | Jan 4, 2024
Using an idea borrowed from DomainKeys Identified Mail (DKIM), BIMI supports the use of selectors, which are intended to allow a brand to easily use different logos for the same domain. In this guide, we’ll explain BIMI selectors, discuss why a brand might want...
by BIMI Group | Jun 7, 2023
The AuthIndicators Working Group is aware of recent press reports that have raised concerns regarding BIMI and newly released verification check marks that various mailbox providers are adding to their email clients in concert with display of BIMI logos. We want to...
by BIMI Group | Sep 12, 2022
Authentication standard drives email ecosystem closer to a universal “no auth, no entry” philosophy SAN FRANCISCO — September 12, 2022 — Apple has joined the growing list of email technology companies implementing Brand Indicators for Message Identification (BIMI), a...
by BIMI Group | Sep 1, 2022
As of August 29, 2022, Laposte.net will begin to display Iogos identified within a BIMI record. They will display BIMI logos accompanied by a Verified Mark Certificate (VMC) issued by either DigiCert or Entrust, as well as those without one (a.k.a. a “self-asserted”...
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