Understanding the avp tag in BIMI records

When it comes to BIMI, most marketers know the basics: the v=BIMI1 version tag, the l= location for your logo, and the optional a= evidence tag that points to your Mark Certificate (MC). What often slips under the radar is a newer addition, the avp tag, introduced in...

New BIMI Documents Published

The BIMI Working Group recently published a number of new articles related to BIMI, including updated IETF drafts. For a breakdown of the new documents, please see below for additional context and user guidance. Brand Indicators for Message Identification (BIMI) –...