Understanding the avp tag in BIMI records

When it comes to BIMI, most marketers know the basics: the v=BIMI1 version tag, the l= location for your logo, and the optional a= evidence tag that points to your Mark Certificate (MC). What often slips under the radar is a newer addition, the avp tag, introduced in...

Announcing Common Mark Certificates

The AuthIndicators Working Group (BIMI Group) has introduced a new capability to enhance Brand Indicators for Message Identification (BIMI), which Google is now officially supporting in Gmail. This update extends beyond Verified Mark Certificate (VMC), which requires...

SVG Issues: Solutions for Ensuring Tiny-PS Compliance

There are many reasons why your SVG might fail Tiny-PS compliance within one of the online BIMI validators, and many of these issues stem from the requirement that all images meet the Tiny-PS standard. What is SVG Tiny-PS? SVG Tiny PS (Portable/Secure) is a...

Update on Check Marks

The AuthIndicators Working Group is aware of recent press reports that have raised concerns regarding BIMI and newly released verification check marks that various mailbox providers are adding to their email clients in concert with display of BIMI logos.  We want to...

BIMI Rolling Out to All Apple Inboxes in Fall 2022

Authentication standard drives email ecosystem closer to a universal “no auth, no entry” philosophy SAN FRANCISCO — September 12, 2022 — Apple has joined the growing list of email technology companies implementing Brand Indicators for Message Identification (BIMI), a...