by BIMI Group | Mar 3, 2026
A brand refresh is exciting new colours, a refined wordmark, a logo that finally feels right. But if your organisation has already implemented BIMI (Brand Indicators for Message Identification), a logo change isn’t just a design exercise. It triggers a technical...
by BIMI Group | Sep 11, 2025
When it comes to BIMI, most marketers know the basics: the v=BIMI1 version tag, the l= location for your logo, and the optional a= evidence tag that points to your Mark Certificate (MC). What often slips under the radar is a newer addition, the avp tag, introduced in...
by BIMI Group | Sep 26, 2024
The AuthIndicators Working Group (BIMI Group) has introduced a new capability to enhance Brand Indicators for Message Identification (BIMI), which Google is now officially supporting in Gmail. This update extends beyond Verified Mark Certificate (VMC), which requires...
by BIMI Group | Jun 19, 2024
There are many reasons why your SVG might fail Tiny-PS compliance within one of the online BIMI validators, and many of these issues stem from the requirement that all images meet the Tiny-PS standard. What is SVG Tiny-PS? SVG Tiny PS (Portable/Secure) is a...
by BIMI Group | Jun 7, 2023
The AuthIndicators Working Group is aware of recent press reports that have raised concerns regarding BIMI and newly released verification check marks that various mailbox providers are adding to their email clients in concert with display of BIMI logos. We want to...
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